Habitat opens new branch in FRANKONIA Eurobau’s Grosser Burstah
The British designer-furniture company Habitat will open a new branch in Hamburg in 1,600 m2 (17,222 ft2) of retail space in FRANKONIA Eurobau’s Grosser Burstah. When the project is completed in late summer 2014 Habitat will open for business, selling exclusive furniture in the centre of Hamburg’s old town. Frankonia Eurobau is developing the Grosser Burstah complex on the street of the same name. It will have a total floor space of 20,000 m2 (215,000 ft2) and include shops, restaurants, offices and 24 loft apartments. The company is investing around €100m in the project. The aim is to restore Grosser Burstah to the status it once had as an exclusive shopping thoroughfare – a continuation of the shopping street Mönckeberg Strasse linking it to exclusive Neuer Wall and Grosser Bleichen. More than 80 percent of the retail space has already been let to dm-Drogeriemarkt (drugstore) and now Habitat.
“The quarter is becoming one of the best addresses in the city and our development is one of the flagships projects in this premium city location. We are delighted to have found such an exclusive tenant as Habitat, who embodies exactly the type of retailer that we envisaged for this prime location”, explained Uwe Schmitz, chairman of Frankonia Eurobau plc. At the beginning of the 20th century Grosser Burstah was one of the most exclusive shopping streets in the Hanseatic City of Hamburg. The potential is being borne out by the arrival of Habitat. “A branch on Grosser Burstah fits perfectly with our expansion strategy”, said Daniel Lambert, Country Manager for Habitat Deutschland GmbH. “Here we can reach our target group: sophisticated customers who value high-quality home furnishings and exclusive interior design ideas.”
30 April 2014